About us

Plava laguna j.s.c.


General information

PLAVA LAGUNA joint stock company for hospitality and tourism

Headoffice: Rade Končara 12, 52440 Poreč, Croatia

Registered in the Commercial Court of Rijeka – Permanent attendance in Pazin under registration no. / MBS 040020834

Share capital: HRK 1.444.530.057,18 divided into 2.197.772 ordinary shares of no par value and 420.000 preference shares with a nominal value of HRK 250,00.

The share capital is fully paid

PIN No. / OIB: 57444289760

VAT Tax Identification Number: HR57444289760

Bank accounts: with Privredna banka Zagreb j.s.c. Zagreb – IBAN: HR1623400091100017577

About us

Plava laguna j.s.c. is a company backed by more than half a century of successful operation and development, based on ecological principles and sustainable development, and by permanent enrichment of its overall offer and adjustment to the needs of ever more demanding tourist market, it continuously occupied leadership position in the Croatian tourism.

The core business of the company is hospitality and tourism and in addition to that, the Company is registered to carry out other activities as well.

Plava laguna is a company with total assets of approx. 2,3 billion kuna and employs an average of more than 900 employees. Annual revenues are reaching the level of  500 million kuna and the company has no long-term commitments. In its accommodation facilities, refined and adapted to the guest through ongoing investements, it can daily accommodate over 20 thousand guests of whom more than 8 thousand in hotels and apartments and over 12 thousand in camps, with  which it annually realizes over 2,3 million overnight stays. The company has 360 berths in two marinas and a number of restaurants and bars, sports and other facilities that are complementing the basic offer. 

Historical development

Company Plava laguna (Laguna Poreč) was founded in 1957 as a company for hospitality and tourism and it is one of the first tourist companies in Croatia.

New  changes with the beginning of 1991 were provoked with the entry into force of the Transformation of Socially Owned Enterprises Act, which started the process of privatization in Croatia and thus in Laguna Poreč. On 3rd of September, 1992 pursuant to the Decision of the Agency for Restructuring and Development and the decision of the Constituent Assembly, Laguna Poreč was transformed into a joint stock company, and on the 26th of January, 1993 it was officially registered with the Commercial Court in Rijeka. Plava laguna finally rounds up its legal constitution in February 1996 by the adjustment of the fundamental documents of the Company with the Companies Act and with the act of registration in the register of the Commercial Court in Rijeka as Plava laguna, joint stock company for hospitality and tourism, the company also returned to its historical name.

Since 2000 Plava laguna has a stable ownership structure, when the Luksic Group acquires a majority stake in it, through company Sutivan investements Anstalt. 

During 2001, acquisitions of several companies were made as well. Thus, Plava laguna j.s.c. acquired 89,40% shares in Hoteli Croatia j.s.c. Cavtat and 90,48% shares in Adriatic j.s.c. Poreč. Given the portion of the share in the original capital,  Adriatic j.s.c. was merged with Plava laguna j.s.c. on the 1st of October, 2002, which in that way also extended its offer on the nautical tourism segment. With the recapitalization of the company Hoteli Croatia j.s.c. in  2003, ownership share of Plava laguna j.s.c. increased to 92,28%.

During 2012, all necessary preparations were completed for the merger of the company Hotel Bonavia j.s.c. Rijeka with the j.s.c. Plava laguna, with the legal effect  from the 1st of January, 2013 with which Plava laguna further enriches its portfolio  with a 4* category hotel of a different business type.

As of the 1st of January, 2014 the merger was completed of the hotel portfolio Luksic Group in the area of Dubrovnik, with which a new company was established called  Jadranski luksuzni hoteli j.s.c. (Adriatic Luxury Hotels) Dubrovnik. In the process of the merger, Hoteli Croatia j.s.c. Cavtat was merged, and at this moment Plava laguna is the single largest shareholder in the Adriatic Luxury Hotels j.s.c. Dubrovnik with a share of 32,88%. 

Towards the end of November 2014  the seller Zagrebačka banka j.s.c. and Plava laguna j.s.c. concluded the sale and purchase transaction concerning shares of the company Istraturist Umag j.s.c., where Plava laguna acquired 4.349.400 ordinary shares of Istarturist representing 93.04 % of Istraturist’s share capital. Thus the new Plava laguna group increased its capacity to over 43 thousand beds.

On January 1, 2018 Istraturist Umag d.d. Umag was annexed to the company Plava laguna d.d. Poreč based on the Merger Agreement concluded on the the 29 June 2017 and the decisions of the General Assembly of both companies on 11 August 2017.
Plava Laguna became the universal legal successor of all the assets, rights and obligations of the former Istraturist.

Ownership structure on the January 16th, 2018


Ord. No. 


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Neven Staver             President
Ronald Korotaj              Member
Damir Mendica              Member
Dragan Pujas              Member
Danira Rančić              Member
Davor Luksic Lederer                 President
Patricio Tomas Balmaceda Tafra             Vice president
Joseph Ignace Bulnes             Member
Davor Domitrovic Grubisic                Member
Stipe Liović                Member – employees' representative



Plava laguna d.d., R. Končara 12, Poreč, Croatia, PIN: 57444289760, (hereinafter: Plava laguna) respects your privacy and the safety of your personal data. The collection, use and processing of your personal data is carried out in accordance with these Privacy Rules and with the applicable legal provisions, including Regulation (EU) 2016/679 as of 27 April 2016 (hereinafter: General Regulation) and the Croatian Act on the Implementation of the General Data Protection Regulation (Official Gazette NN 42/2018).

In accordance with the principle of transparency, these Rules are intended to provide respondents with accurate, complete information about which of their personal data is collected, used, provided or otherwise processed by Plava Laguna, as well as to which extent this data is processed or will be processed. Likewise, the aim of these Rules is to introduce individuals who use this internet portal to the risks, rules, protective measures and rights related to the processing of their personal data and the manner in which to exercise their rights as regards its processing.

These rules are valid and applicable regarding the collection, processing and protection of your personal data, as well as the use of cookies and other similar analytical tools when visiting, registering and using internet portals www.istraturist.com, www.plavalaguna.com, www.istracamping.com, www.lagunaporec.com and www.bonavia.hr and all of their sub-domains, web pages and mobile phone applications that belong to the aforementioned domain names owned by Plava Laguna (hereinafter, collectively or individually: Plava Laguna Internet Portals), software applications we provide you for use on personal computers or mobile devices (hereinafter: Applications), when sending e-mail containing a link to these Privacy Rules, and during the registration process and when communicating with you while you are a guest at one of our facilities (hereinafter, collectively: Online Services).

The general rules and conditions of the Plava Laguna Internet Portals are defined by separate rules and general conditions of use, and these rules and conditions shall be applied in everything not covered by the current Rules, under the condition that they are not in opposition to the provisions of these Privacy Rules.


Personal data is any data that can be used to confirm your identity.

Through its online services, Plava Laguna can collect some of the following personal data:

- First name, last name, home address, date of birth, personal identification number, personal ID number or number of other identification documents, citizenship;

- Data on your stay, including data on the facility in which you are staying, date of arrival, date of departure, products or services purchased, information on your preferences for services (room type, etc.);

- Data on the loyalty programme;

- Additional information about you that we might receive from third parties with whom we do business (e.g. travel agencies, tour operators).


Plava Laguna collects and processes your personal data only if one of the assumptions listed below is fulfilled:

  • We have your consent

Example: receiving our newsletter

If you wish to receive our newsletter, you will click the check box on the Plava Laguna Internet Portal indicating that you wish to receive the newsletter, and you will enter the e-mail address to which you wish to receive the newsletter.

  • Processing is necessary to execute an agreement to which the respondent is a party, or to take measures at the request of the respondent prior to concluding an agreement

Example: on-line booking

When booking accommodation at one of Plava Laguna's facilities via the Plava Laguna Internet Portal in order for us to offer the services required.

  • Processing is required in order to fulfil the legal obligations of the data processor

Example: forwarding data to the eVisitor system

Plava Laguna is required to register every guest with the eVisitor system in order to pay sojourn tax and register their stay in Croatia.

  • Processing is required for the legitimate interests of the data processor or a third party

Example: in order to personalise your experience

Plava Laguna may use your personal data to improve its understanding of your interests in order to offer you other services or products that might interest you. This allows us to adjust our communication to make it relevant and more interesting to you.

Plava Laguna may collect personal data for other legally expected reasons, such as e.g. when processing is required in order to protect key interests of the respondent or other physical persons.


Plava Laguna collects data during the use of its services or during access to the Plava Laguna Internet Portals:

(i) When booking accommodation and purchasing other products or services, the following are collected:

First name, last name, home address, e-mail address, telephone number, personal identification number.

Information about services (or products) purchased

(ii) When accessing the Plava Laguna Internet Portals, the following are collected:

Data on your accommodation interests;

Information on the use of the web page;

Information on clicks on our advertisements, including those published on other web sites;

Information on how you access digital services, e.g. operating system, web browser, IP address;

(iii) When sending inquiries and offering support, consultations or answers to complaints, surveys and research, the following are collected:

The data you provide us when booking or purchasing services, including your first name, last name, and e-mail address, or if you are logged in via a social network, then your name, user name and contact data.

The content of digital communications, as well as which links you clicked on during communication

The content of your complaints       

(iv) When registering for our newsletter, the following is collected:

E-mail address

(v) When registering guests at an accommodation facility, the following are collected:

First name, last name, home address, e-mail address, telephone number, personal identification number, data on personal identification document

Information on services (or products) purchased

Guest complaints and comments

In addition to directly from respondents, Plava Laguna can collect personal data from other sources under the following circumstances:

  • From specialised firms that offer information (e.g. credit rating agencies), business partners (e.g. tour operators) and public registers (trade register);
  • If booking is carried out via a social network e.g. Facebook, Google+, you accept that we may use your user data, e.g. first name, last name, e-mail address or other information you have chosen to share;
  • Via video surveillance at Plava Laguna facilities.

In situations in which you give Plava Laguna the personal data of other persons, the following must be taken into account:

  • Plava Laguna uses the data of other persons you provide to us, such as e.g. persons included in your booking;
  • When you provide data on other persons, you must be sure that they have consented to this and that you have the authority to do so in their name. Whenever possible, you must make sure that they are familiar with the processing of personal data from these Privacy rules.


Plava Laguna processes the data collected to fulfil the purpose for which the data was provided, and/or to fulfil relevant regulations or legitimate interests arising from or tied to the use of the Plava Laguna Internet Portal and the offering of desired services.

In accordance with this, Plava Laguna may use your personal data:

  • To offer services you have required, e.g. booking accommodation;
  • To offer information you seek related to the services we offer;
  • To simplify the use of the Plava Laguna Internet Portal by eliminating the need to frequently enter the same data;
  • To aid in making content as relevant as possible to your interests, or to adjust the internet portal to your personal tendencies and interests – if you do not wish to receive personalised content, you are always able to complain by changing your online settings, or by contacting us via telephone or e-mail to update our data;
  • To send notifications about important news concerning the internet portal;
  • To prevent fraud or other forbidden or illegal activities;
  • To protect the safety and integrity of the Plava Laguna Internet Portal or those of other Plava Laguna companies;
  • For marketing and promotional purposes:

- In order to understand you as a client as best as possible and to adjust our services and marketing communication, Plava Laguna may combine personal data collected during the sales of services with data collected via our web sites, applications or other sources,

- To send you notifications about new services, updates to services, events and special offers we believe you may be interested in;

- To send you notifications about other companies and products we believe you may be interested in, but only if you have agreed to this type of communication beforehand,

-  Marketing research to improve our services, in which case you are always free to refuse to cooperate.


Plava Laguna does not sell, rent or lend your data to third parties.

Plava Laguna may share your data with trusted partners who perform particular functions for us, such as e.g. IT systems maintenance, marketing campaigns, payment processing.

Particular personal data is provided to government bodies on the basis of legal requirements such as e.g. registering guests with the eVisitor system to pay sojourn tax, create guest lists and register foreign visitors.

In any case, when Plava Laguna must share collected personal data, we demand that it is protected and not used for marketing purposes


You have the right to ask for a copy of all the personal data of yours we have collected, while the data we have collected during your booking is visible in the booking itself. You may write to us if you wish for a copy of the other data we have collected from you, in which case you should list all details in order to help us identify and locate your personal data. Delivery of this data is free, but Plava Laguna retains the right to charge a reasonable fee for special requests, such as extra copies, special formatting, etc.

We want all your data to be correct and updated. If you notice that some of your data is inaccurate, please inform us.

Also, we would like to remind you of your right to ask for your personal data to be corrected or deleted, as well as your right to oppose the processing of your personal data. Plava Laguna will correct or erase your personal data, unless we are required to retain it out of legitimate legal or business interests.

If you have a complaint about the processing, use or storage of your personal data, feel free to contact us. If you are not satisfied with our response, you may contact the Croatian Personal Data Protection Agency.

All requests or complaints related to personal data collected by Plava Laguna are to be submitted in writing to the personal data protection agent. The request must contain the e-mail address you provided during check-in, as well as the e-mail address to which you wish to receive a response (if it is different from the e-mail address from which you sent the request). Plava Laguna will e-mail your data within a reasonable time frame to the e-mail address provided in the request.

The e-mail address of Plava Laguna's personal data protection agent is: dpo@plavalaguna.com

We must point out that, prior to responding to your request, we may ask you for more information to confirm your identity. Also, we may ask you for more information to confirm whether you have approval to file a request if you are doing so in someone else's name.


We are completely dedicated to protecting data from unauthorised access, distribution or erasure, regardless of where it is stored or processed or of the format in which it is stored. Plava Laguna uses the services of trusted IT partners, who are required to apply high IT protection standards.

Plava Laguna applies recognised data security standards:

  • We carry out technical and organisational protection measures based on risk,
  • We minimise data exposure,
  • We check collected information, storage and processing methods,
  • Whenever possible, we pseudonymise and anonymise data,
  • We test organisational and technical protection measures,
  • We limit access to personal data to our employees, contract workers and representatives, for whom the use of personal data is limited and controlled on the basis of user tasks, and who are required to respect strict contractual confidentiality obligations.

Plava Laguna takes all measures to identify problems, as well as measures to minimise potential damages.

Please do not forget that you are also our partner in data security. We invite you to take steps to make your personal data safe (including your password), and to always log out of our internet portal after use.

If the personal data we process is transferred outside the European Union and the European Economic Community as a necessity for the technical completion of services sought by users, then Plava Laguna will take reasonable measures to ensure that the persons outside the EU with whom the data is shared take appropriate measures to protect this data and to offer protection in accordance with these Privacy Rules.


The period for which Plava Laguna stores your personal data is limited to a strict minimum, and in accordance with this, Plava Laguna defines the periods for which it stores or periodically checks particular personal data in order for it not to be kept longer than is necessary to fulfill the purposes for which it was collected.

After this period is over, Plava Laguna will erase the personal data. However, if this data is necesary to create statistical indicators, analyses, archiving or some other legitimate interest of Plava Laguna, all measures will be taken to ensure that this personal data is anonymised.


Plava Laguna uses tools to analyse the use of the Plava Laguna Internet Portal, through which we may collect particular data about you, thus gaining insight into the needs of our visitors and/or users, the goal of which is to improve the quality of our services.

Cookies are used for this purpose, as are some other tools.

The user and/or visitor may refuse or erase cookies through the relevant settings on their computer and the web browser they are using. However, this may prevent some functions of the Plava Laguna Internet Portal from being fully usable.

The aforementioned tools collect and store some technical data, including user and/or visitor IP addresses.

For more information on cookies and the other tools we use, click here.


This web site may contain links to other web sites managed by Plava Laguna or other organisations that have their own special privacy rules, so we inform you that you must familiarise yourself with their terms of use and privacy rules prior to providing them with any personal data, as Plava Laguna cannot assume any liability for these web sites or the organisations that manage them.


This web site may use particular elements of social networks such as Facebook, Google+, Pinterest, etc, each of which have their own privacy rules, so we inform you that you must familiarise yourself with their terms of use and privacy rules prior to providing them with any personal data, as Plava Laguna cannot assume any liability for these web sites or the organisations that manage them.


These Privacy Rules replace all prior versions.

The Privacy Rules were last updated in: May 2018.

Plava Laguna retains the right to change, modify and/or amend these Privacy Rules at any time. All changes to the Rules will be published on the Plava Laguna Internet Portal; in the case of significant changes, you will be informed in a clear and understandable manner.